电子商务论文——京东商城网站学习.docx

简介Jingdong(JD)isoneoftheleadingintegratednetworkretailenterprisesinChina.Thecompanyadherestothe"customerfirst"businessphilosophy.Itprovidesahighqualityserviceplatformforsuppliersandvendorsbycontinuousinvestmentandconstructionofthelogistics,technicalandfinancialsystem.Thecompanyiscommittedtobuildahighqualityonlineportalwhichreliedonbythemajorityofusers,andcreatenewvalueforindustrialchain,economicandsocialdevelopment.Asthewell-knownB2Cmarketplaceforproductsandservices,Jingdongbusinesslinerelatestovariouscategoriessuchaselectronics&computers,office&schoolsupplies,homeappliances,automotive&industrial,home,gardenandtools,sports&outdoors,bags&accessories,etc.JingdongisoneofthelargestonlinedirectsalescompanyinChinaintermsoftransactionvolumewithamarketshareinChinaof54.3%inthesecondquarterof2014,accordingtoiResearch,athird-partymarketresearchfirm.Thecompanybelievethattheyprovideconsumersanenjoyableonlineretailexperience.Throughthecontent-richanduser-friendlywebsiteJDandmobileapplications,itoffersawideselectionofauthenticproductsatcompetitivepriceswhicharedeliveredinaspeedyandreliablemanner.Thecompanyalsoofferconvenientonlineandin-personpaymentoptionsandcomprehensivecustomerservices.Inordertohavebettercontroloverfulfillmentandtoensurecustomersatisfaction,ithasbuilttheirownnationwidefulfillmentinfrastructureandlast-miledeliverynetwork,staffedbytheirownemployees,whichsupportsbothonlinedirectsalesandonlinemarketplacebusinesses.Jingdonghasestablishedstrongrelationshipswiththeirsuppliersastheydeveloptheironlinedirectsalesbusiness.1.everagingourstrengths,theylaunchedtheironlinemarketplacebusinessin2010,whichhasallowedthemtosignificantlyexpandtheirselectionofproductsandservices.历史InJune,1998,jdwasofficiallyestablishedinZhongguancun,China,byagroupofyoungChineseInternetpioneersledbyMr.1.iuQiangdong.In2013,thenumberofactiveusersreached47.4million,completeordersreach323.3billion.InOctober2011,theworld's100mostvaluablenewInternetcompaniesselectedby“BusinessInsider''wherejingdongmallwasthefourth,becometheonlyoneadmittedtothefirstfiveChinesecompanies.Actuallythefirstnameofthiscompanywasnot"Jingdong"but360buy,.InMarch2013,thedomainname4360buy,wasformallyswitchedtoJD.Inaddition,"thejingdongmall"officialnamewasreducedto"jingdong,.Thenthecompanyreplacethe1.OGO.JD.COM京乐1.京东商摭JD.COM京乐Figure4GoldSupplierandTrustPassontheWebOnMay22,2014,jingdonggroup(nasdaqstockcode:JD)officiallylistedonthenasdaq,price$19,accordingtothiscalculation,jingdongmarketvalueof$26billion,aftertencent,baidu,itbecamethethirdlargestInternetlistedcompaniesinChina.Figure4GoldSupplierandTrustPassontheWebDepartmentstructure：Jingdongverticallyintegratestheinformationdepartment,logisticsdepartmentandsalesdepartment.Intermsoflogisticsdistribution,JingdongtrytheirbesttousejingdongproprietaryexpresswhichhasalreadycoveredmostpartsofChina.Whentheareasareoutsidethejingdongself-conductinglogisticsscope,theywouldforwardathirdpartyexpress.Jingdonghassetuplogisticsdistributioncentersandwarehousesinseveralpartsofthecountry.Thegoodsthatbepurchasedonjdwillbedeliveredbythewarehousewhichisneartothereceivingplace.Thereareseveralmaintypesofjingdongmall:homeappliances,garmentcity,jingdongbulk,jingdongfinance.JDhomeappliancemall-professionaldigitalonlineshoppingmall,includingdigitalproducts,homeappliances,mobilephones,computeraccessories,networkproducts,suchasthousandsofkindsofcommoditymarketing,convenient,goodfaithservice,toprovideyoutheenjoyfulonlineshoppingexperience.Figure4JDHomeApplianceMail(Chinese)Figure4ManykindsofElectricalBrandsFigure4JDHomeApplianceMail(English)JDgarmentmall-providingprofessionalmen,s,women,s,underwear,men'sshoes,women'sshoes,outdoorproducts,bags,children,sclothing,jewelryaccessoriesetc.Offeringthelatestquotation,promotionalpictures,reviews,guides,andotherrelevantinformation.Figure4JDGarmentMaliJDbulk-anonlinebulk.Variousofspecialpromotionalitemsaresoldhereeveryday.Itprovidingthelatestlocallifeserviceinformation,includingrestaurantfood,KTV,movieticketsetc.Figure4JDbulkJDfinancemall-comprehensiveInternetserviceplatform,ithasjingdongmattresses,jingdongsilverticket,fund,tickets,insurance,bankfinancing,etc.Withhighyield,flexibleinvestment,thefundssafeguard,itmeansyouaresavingmoneywhenyouspendedmoney.FigureJDFinanceMaliServicePrinciple:Jingdonginsistsfourserviceprinciples:themore,thefaster,thebetter,andthecheaper.Themore,meanstoprovideuserswith"one-stop"workstyleshoppingplatformforpurchasingmoregoodsonetime.Thefaster,meansitsself-builtlogisticsprovidesfasterdelivery.Thebetter,meansitadherestotherealthingisreleasedtoensurethequalityofgoods.Thecheaper,meansjingdongrelyonlowcostandhighefficiencytoprovidelowpriceseveryday.战略方针BIlSineSSStrategyAsanonlineretailservicetechnicalmarketingcompany,alsoaB2Clogisticscompany,jingdongmallwillpreparefornewbusinessdevelopmentstrategyfromthethreeways:sales,operationsandinformations.Itwillalsopromotethesixdevelopmentcore:warehousing,distributionsystemconstruction,informat