2023年澳大利亚葡萄酒出口报告.docx

Executivesummary TotalvalueofAustralianwineexportsdeclinedby2percentto$1.90billion. Totalvolumedeclinedby3percentto607m川ionlitres. Whiletheselevelsofexportsarestillwellbelowlong-termaverages,theDecember2023quartersawanincreasecomparedto2022.Valuegrewby23percentandvolumeby2percentduringtheperiod. HongKongshowedthestrongestvaluegrowthinthe12monthstoDecember2023,withsolidgrowthalsotoSingaporeandNewZealand.Inaddition,theUnitedKingdom,ThailandandMalaysiashowedgoodgrowthintheDecemberquarter. TotalexportvalueintheDecemberquarterwas$600million,thefirsttimesince2020thataquarterhasreachedthatlevel. ThevolumeofexportstotheUnitedKingdom,CanadaandHongKonggrewduringthe12-monthperiod,whileDenmarkandJapansawvolumeincreasesintheDecemberquarter.OverviewInthe12monthstoDecember2023,Australianwineexportsdeclinedby2percentinvalueto$1.90billion1and3percentinvolumeto607millionlitres.Whiletheselevelsofexportsarestillwellbelowlong-termaverages,thisisanincreasefromthe$1.8billionpublishedintheSeptember2023ExportReport.TotalexportvalueintheDecemberquarterwas$600million(seeFigure1),a23percentincreasecomparedtothesamequarterin2022andthehighestquarterlyvaluesinceDecember2020.Volumeincreasedby2percentto162millionlitresforthequarter(seeFigure2).Asvolumeandvaluemovedsimilarlyoverthe12monthstoDecember2023,averagevalueofexportsstayedlevelat$3.13perlitrefreeonboard(FOB)2.Figure1:ValueOfAustraIianwineexportsbyquarter,UnlessotherwisestatedallvaluesaregiveninAustraliandollars.2AllexportwinevaluesaretheTreeonboard'(FOB)valueofthewine,wherethepointofvaluationiswheregoodsareplacedonboardtheinternationalcarrier,attheborderoftheexportingcountry.TheFOBvalueincludesproductionandothercostsupuntilplacementontheinternationalcarrierbutexcludesinternationalinsuranceandtransportcosts.TheimprovedperformancebyvaluewasmostlydrivenbyanincreaseinexportstoHongKong.Inaddition,exportstoSingapore,theUnitedKingdom(UK),MalaysiaandThailandshowedgoodgrowthintheDecemberquarter.OffsettingsomeofthisgrowthwasadeclineinexportstoCanada,theUnitedStates(US)andSouthKorea.Totalexportvolumehasgenerallybeenholdingsteady,witharecoveryinexportstotheUKhelpingtostrengthenthepositioninthelatestquarter.PartiallyoffsettingthisgrowthwasadeclineinthevolumeofexportsfortheDecemberquartertoNewZealand,Canada,GermanyandtheUS.Figure2:VolumeOfAustraIianwineexportsbyquarterVTDcn2?VED2>Overall,tradingconditionsremainextremelychallengingforAustralianexporters.Outofthe112destinationsthatreceivedAustralianwineduringtheyear,only44importedmorevaluethanthepreviousyear.Globally,wineconsumptionisdeclining,duelargelytoacombinationofaglobaleconomictighteningresultinginlessdiscretionaryspendingandconsumersbeingmoreconsciousoftheirhealth.Thishasseenalcoholconsumptionfall,includingforwine.Addingtothesepressuresistheglobaloversupplyofwine,withanaverageexcesswineproductionofjustunder3billionlitreseveryyearsince2012-morethandoubleAustralia'stotalannualwineproduction.Withregardstohealthandwellness,someconsumersareabstainingfromdrinkingwine,othersaredrinkinglessbutpayingmore,whilesomeareseekingnoorlowalcoholwineoptions.Thistrendhasseenwineconsumptionatpremiumwinesegments(US$10ormoreperbottle)grow,whilethecommercialend(lessthanUS$10perbottle)hasbeendeclining-anindicationthatconsumersaredrinkinglessbutchoosingtopurchasehigherpricepoints,althoughthisisatslightlylowergrowthratesthanrecentyears.ThesetrendsClisproportionallyeffectAustralia,giventhemajorityofAustralianexportvolumesareinthecommercialpricesegments.Thenegativeconsumptiontrendshavebecomemorepronouncedin2023duetoeconomicfactors.IWSRresearchconductedinthefirsthalfof2023indicateda“significantnegativeshiftninspendingonallalcohol,withallregionsexceptAsiatrendingnegative.Consumerscited"economicmoderationasthemainreasonandthattheyareprioritisingspendingonessentialitems.WineAustraliaGeneralManagerMarketingPaulTuralesaid,*Australia,s2023wineexportresultsreflectthechallengesbeingfeltacrossthewinesectorglobally.TheDecemberquarterperformancehasshownsomegrowthbuttherearestillmanyhurdlesforthesector.Weremainclearonthesehurdlesbutareconfidentthattheextensiveactivitiesplannedin2024willassistinbuildingsalesanddistributionacrossemergingandestablishedmarkets'1.PackagingtypesInthe12monthstoDecember2023,packagedAustralianwineexportsdeclinedby2percentinvalueto$1.43billionand12percentinvolumeto189millionlitres.Asvolumedeclinedmorethanvalue,theaveragevalueofpackagedexportsgrewby12percentto$7.54perlitreFOB.Thevolumedeclineinpackagedexportswaslargelydrivenbyexportsbelow$7.50perlitretoCanada,theUKandUS.ThisdeclinecontrastedtotheincreaseinpackagedexportstoHongKong,whichalsocontributedtothegrowthinaveragevalueasthemajorityofexportstoHongKongwerepricedabove$10perlitreFOB.Exportsofunpackagedwine(tobepackagedinmarket)declinedby3percentinvalueto$473millionbutincreasedby3percentinvolumeto418millionlitres.Averagevaluedroppedby5percentto$1.13perlitre.ThevolumegrowthofunpackagedexportswaslargelydrivenbyCanada,theUKandSweden.Theincreas