Dior化妆品系列杂志剪报及竞品社论展示事件总结资料[英文版].docx

Dior1)Inordertoenhancebrandimageandproductawareness,PCDChinacontinuedtofulfilsuitablebeautytopicsforallrankingtitle.HerearesomeeditorialshowcaseinAugust:Competitors1.anC6meheldanewproduct"AbsoluePreciousOi,and"AbsolueVeloursnlaunchworkshopinRosewoodHotel,Beijing.LancomeSeniorPRsupervisorMr.XinHansharedbrandhistoryanduAbsoIueVeloursntomedia.TrainingdirectorMrs.ShulinZhangintroduceduAbsoIuePreciousOil"andinvitedmediatoexperienceit.-July20th,2015,RosewoodHotel,BeijingSiSIeVheldanewproduct"BlackRosePreciousFaceOi,launchworkshopinParkHyattHotel,Beijing.Scenewasdecoratedwithlotsofroses.SisleyseniortrainerMr.Nicolesharednewproductwithmedia.Professional,tBlackRosePreciousFaceOi,SPAwasprovidedtoeveryone.-July31st,2015,ParkHyattHotel,Beijing1.aPrairieheldacounterreopeningceremonyinSKP,Beijing.NewCounterprovidedcustomerscomfortableshoppingenvironmentandluxuryexperience.-August14th,2015,SKP,Beijing2)CDChinaconductedaseriesofeditorialexposureofkeyproducts:MissDior,J,adoreExtraitdeParfum5RougeBaume,OneEssential,DreamskinandMake-upCredits.MiSSDior:1.aMerheldanewcounteropeningceremonyinGuofangDepartmentStore,Lanzhou.VJMissJiaPengwasinvitedtointroducebrandhistorytomedia.Modelsshowedkeyproductstoaudience.GuestscouldgetprofessionalservicefromLaMer.-August8lh,2015,GuofangDepartmentStore,LanzhouRay-FSMRAugust2015ModernLadyAugust15th2015FeminaAugust18th2015J adore EXtraIt de Parfum:RoUae Baume:Harper,sBazaarAugust2015TheBundAugust13th2015Ray-FSMRAugust2015ModernLadyAugust22nd2015OneESSentiaI:MarieClaireAugust20151.,OfficielAugust2015Ray-FSMRAugust2015Harpcr,sBazaarAugust2015DreamSkin:OKAugust1st2015TrendsHealthAugust2015MakeupCredits:VogueAugust2015ModernLady-August15th20153) Event and post-event exposure:CarmeSFilmFeStiVaI:UOfficielAugust2015一 C-JMarieClaireAugust2015Ray-FSMRAugust2015DOmainedeManOrKHarper,sBazaarAugust2015DiOrBaCkStaaeCrliSeShow:UOfficielAugust2015