2023年假期旅游调查报告.docx

Deloitte.Insights2023DeloitteholidaytravelsurveyWinterwanderlustshowsAmericansstillplacehighvalueontravelTable of contents3Authors4Executivesummary5Keyfindings6Holidaytravelbehaviors16Travelproducts23Demographics32RemoteworkandtravelExecutive summaryThe2023holidayseasonappearssettobeabusyoneinairportsandhotels,asnearlyhalfofAmericansplantotravel.Concernsabouthealthandfinancesdeterfewerfromtravelthisyear.Worriesaboutflightdelaysandcancellationspersistamongsome,butfewercitethemasareasontoavoidtravel.IntenttotravelbetweenThanksgivingandmid-Januaryisupacrossallageandincomegroups.Whilereconnectingwithfriendsandfamilyremainsparamounttotravelduringtheholidays,fewerAmericansarerestrictingtheirtraveltovisitinglovedones.Theshareoftravelersplanningtostayinhotelshassurgedto56%.Hotels,airlines,andothertravelsupplierswillbehappytowelcomebackbabyboomersthisyear.Thisgrouphasgenerallyshownmorehesitancythanyoungertravelerssince2020ibutboomersarebackinbignumbers,accountingforaboutathirdofthetravelingpublicduringthe2023holidaytravelseason.GenZaccountsforasmallershare,asmanyarestillunder18,butthisyoungergenerationisleadingshiftstowardsocialmediaandsocialconsciousnessintravel.Finally,revengetrave,maybefading,butinitsplace,therecentrestrictedyearsseemtoleavebehindalegacyofenthusiasmforexploration.Amongthe5%ofAmericansplanninginternationaltrips,agreaternumberintendtovisitSouthAmericaandAsia,althoughtheCaribbean,Mexico,andEuroperemainthemostpopulardestinations.Asthetravelindustrypreparesforabusyholidayseason,thetimehasneverbeenbettertodelivergreatexperiencesandtodelivertravelerstotheirdestinationsontime.Manyindicatetheyhavemoretripsinmindforthecomingyear.Andasever,thetravelbrandsthathelpthemmakethebestmemorieswillberememberedandtrustedasAmericansaskthemselves,Wheretonext?"KeyfindingsTravelplansclearfortakeoff48%OfAmericansintendtotravelovertheholidays,upover31%in2022andcontinuingapatternofincreasingtravelintentthatwasalsoobservedinsummer2023.Twomajorbarrierstotravelhavedeclinedsignificantly:In2022,oneinfivenontravelerscitedhealthworriesorconcernsaboutdelaysandcancellationsastheirreasonsforstayinghome.Thisyear,thatdroppedtoonein10.Intenttotravelisupacrosstheboard,butitispoisedtoespeciallybefeltbyhotels,as56%oftravelersplantostayinoneatsomepointduringtheseason.Intenttoflyisupaswell,withashifttomoredomestictripscomparedto2022.BoomersbackbigtimeBoomersarebringingabigboosttotravelthisseason.Theyconstitutedjustone-fifthofthetravelingpublicovertheholidaysin2022;thisyear,thatwillbeclosetoone-third.Boomersfplannedspendandnumberoftripsindicateaconservativeapproach,buttheyareembracingtravel.Additionally(andpromisingly),manyboomerssaytheyareholdingbacktheirspendingovertheholidayssotheycantravelatadifferenttime.Overall,theyappearpoisedtotravelenthusiasticallyduringtheholidaysandbeyond.GenZleadingshiftsinshoppingandsocialconsciousnessAlthoughGenZstillaccountsforasmallshareoftrips(8%of2023holidaytravelersareGenZs),itsinfluenceontraveltrendsisincreasing.GenZtravelersplananaverageof2.1tripsovertheholidays,aclosesecondtom川ennialsat2.2.Oneinfoursaytheywillsignificantlyincreasetheirbudgetsversus2022,thehighestportionofanygeneration.Thisagegroupisleadingamorshiftintravelplanning-42%saytheywilluseshortsocialvideoappstohelpplantheirtrips,versusjust14%Oftravelersinoldergenerations.Somepandemictrendsfade,butothersshowstayingpowerWithtravellessaffectedbyCOVID-19concerns,whichpatternsthatprevailedin2020arepersistingandwhicharefading?oRevengetrave,appearstobefading,asfewerAmericanscite,makigupfortripslostduetopandemic,*asatravelmotivator.Butsomesignalsalsoindicateaboostinenthusiasmfortravelafterthreeyearsofrestriction.Intenttostayinhotelsisup,andinternationaldestinationsarepoisedtobefartherflung.AtrendthatpersistsislaptopluggingaboutathirdOftravelersplantoworkatleastpartiallyduringtheirtrips.Thesetravelersskewyoungandhighincome.Andfarfromworkingstiffs,theyexpresshighintenttoengagewithdestinations.HolidaytravelbehaviorAmericansareembracingtheirwanderlustthiswinter,asnearlyhalfplantotravel.Whilereconnectingwithfamilyisastrongdriver,moreAmericansplanvacationsthatinvolvestayinginhotelsorprivaterentals,insteadofjustvisitinglovedones.Key reasons for not traveling202320222021Cannot afford it38%37%24%Travel is too expensive right now32%NANARatherspend on Otherthings23%30%12%Concerned about travel disruption11<¼>18<¼>NAConcerned about health risksll0o18<¼>45%NearlyhalfofAmericansplantotakeatleastonetripduringthe2023holidayseasonConcernsabouthealthandtripdisruption-majortraveldeterrentsin2022havedeclinedsignificantly,allowingmoreAmericanstofeelconfidentaboutbookingtripsthisholidayseason.2023holidaytravelplansConcernabouthealthriskswasahugetraveldeterrentin2021.In2022,althoughhealthconcernsdeclined,manychosetostayhomeduetofearOfdelaysandcancellations.In2023,concernsabouthealthandtripdis