Museum visits surge in popularity this summer.docx

MuseumvisitssurgeinpopularitythissummerByBiNanUpdated:2023-09-0614:13AcutepotteryisseenattheDatongMuseuminShanxiprovince,Aug20,2023.Photo/VCGDuringthesummerholiday,visitingmuseumshasemergedasanewtrend,withseveralrenownedmuseumsbeingdubbedas',must-visitdestinationsbynetizens.Touristswereseenqueuingforlonghoursinfrontofmuseumsandobtainingentranceticketsbecamemorechallenging.Accordingtomediareports,theHenanMuseumreceivedmorethan12,000visitorsthissummer,nearlydoublethatofthesameperiodin2019.TheHangzhouMuseumrecorded12,800visitorsonJuly16,settinganewdailyattendancerecord.SunMingli,thecuratoroftheSuzhouMuseum,saidbookingsformuseumvisitsweresnappedupwithinhours.Toaccommodatetheincreasingnumberofvisitors,themuseumextendeditsopeninghoursto9pm.DirectorsoftheShandongMuseumandtheNanjingMuseumalsoreportedheightenedenthusiasmamongtouriststhissummer.TheShandongMuseumhasassignedcorestaffmemberstorotateinintroducingexhibitsdaily,whiletheyhavealsosetupacurator,sday"onTuesdays,onwhichdaymuseumheadspersonallyguidevisitors.Inresponsetothegrowingdemand,46museumsinBeijingcanceledtheircustomaryMondayclosuresandremainedopendailyuntilAugust31.Factorscontributingtothe,museumfever,AccordingtoXinhuaNewsAgency,thesurgeinnmuseumfever"canbeattributedtovariousfactors,includingthepublic,sincreasingenthusiasmfortraditionalChineseculture,theflourishingmarketforyoutheducationaltoursandsummercamps,aswellasthecontinuousinnovationofmuseums.1.inLiugen,thedirectoroftheInstituteofArchaeologyatZhejiangUniversity,saidthemuseumcraze"reflectsaprofoundconnectionbetweenthepublicandtraditionalculture.Astheeconomyandsocietyprogress,morepeopleseekadeeperunderstandingofChina'srichculturalheritageandhistory.Summercamps,familytripsandeducationaltourshavebeentheprimaryformsoftourismthissummer,withmuseumvisitsbecomingamust-doactivityfortravelers.DongBaohou,thedeputydirectoroftheLiaoningProvincialMuseum,saidover30percentofvisitorswerechildren,somevisitingwiththeirfamilies,whileotherscameaspartofschoolgroups.MaXiaolin,thecuratorofHenanMuseum,highlightedthatmuseumshavebeenconductingextensiveresearchonculturalrelics,makingthemmorerelatableandappealingtothepublicbyintegratingmodernfashiontrends.Besides,theapplicationofnewtechnologieshasmadeculturalrelicsmoreaccessible.Forinstance,3Dprojectiontechnologybreatheslifeintostaticexhibits,enablingthemtocomealivebeforevisitors1eyes.ARintelligentnavigationglassesofferauniqueexperiencebyallowingindividualstoappreciaterelicsthroughvoicecommandsandvisualrecognition.Additionally,anadvancedintelligentlightingsystemoptimallyshowcasesrelics,adaptingitsilluminationtothedistinctcharacteristicsofeachexhibit.,Check-in,-styleexhibitionviewingAmidthe"museumfever11,sometouristsprioritizetakingphotosandsharingthemonsocialmediatodemonstratetheirpresenceratherthanappreciatingtheexhibitsthemselves.Instancesofvisitorsprioritizingphotoopportunitiesoverexhibitappreciationhaveoccurred,oftencausinginconveniencetoothermuseumgoersand,insomecases,damagetoexhibits.AccordingtoareportfromChinaYouthDaily,anincidentoccurredinNanningcitywhenayoungwomantappedafellowmuseumgoerontheshoulderandrequestedthatshestepaside.Thereasonforthisrequestwasthattheyoungwomanandherfriendswishedtotakephotosinfrontofapainting.Theyproceededtotaketurns,withsomeofthemchangingoutfitsandadoptingvariousposesfortheirphotoshoot.Thismonopolizationofthespaceresultedinextendedwaitingtimesforotherswhoalsowishedtoviewthepainting."Someindividualshavecauseddamagetoexhibitsduringtheirphotoshoots,usaidLuoJie,astudentfromGuangxiUniversity."Theydisregardedthe,Notouching*signsandleanondelicateitems,resultinginsignificantdamageandeventearingsomeexhibitsapart.,YangHong,anassociateprofessorattheCommunicationUniversityofChina,saidtwofactorscontributetothephenomenonof',check-in,-styleexhibitionviewing.First,thedesiretogeneratecontentforsocialmediahasledpeopletofocusonvisuallyappealingscenesforquickphotoopportunities.Second,society,sincreasingrelianceonimageshasledtoadiminishedfocusonthecontentandsocialsignificanceofexhibits.Intheageofprevalentsocialmedia,garneringonlineattentionhasbecometheprimaryobjectiveformanyindividualswhentheyposeforncheck-innphotos.Accordingtoa2023museumdatareportreleasedbytheshort-videoplatformDouyin,duringthepastyear,theviewershipofmuseum-relatedcontenthasincreasedby165.97percentyear-on-year,withthesharingofsuchcontentsurgingby558.52percent.Atotalof1.96millionusershavecontributedtothistrendbyposting4.46millionvideosshowcasingtheirmuseumvisitsonDouyin.Thesemuseum-relatedvideoshaveeffectivelybecomeanewavenueforgeneratingonlinetraffic.Civilizedexhibitionviewing1.iuYanchang,thecuratoroftheShandongMuseum,said"Inthefuture,moreandmorepeoplewilltakevisitingmuseumsasakindofhabitandlifestyle.*'Onhowtobettermeetmuseumgoers,needs,SunMingIi,deputycuratoroftheSuzhouMuseum,suggeststhatpopularmuseumsconsiderimplementinghourlybookingsystemsorhosting"cloudexhibitions"toenhancevisitorexperience.Someexpertsemphasizet