移动产品展厅培训资料梳理汇总.docx

移动产品展厅培刃Il前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：了解华为移动产品研发、市场应用情况掌握华为移动产品基本结构、功能和特性掌握我司移动产品机会点和推广策略掌握基本宣讲技巧能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。目录第一章WCDMA讲解词5第一节华为WCDMA概述51.1 HuaweiWCDMAintroduction51.2 ActivitiesinUMTSindustry61.3 MajoreventsofHuaweiUMTS6第二节展台展板讲解词62.1 Posterl:Long-termAccumulation62.2 Poster2:TelfortProject62.3 Poster3:4commercialnetworks72.4 Poster4:IntroductionofChinaMobileT-Project72.5 Poster5:Introductionofabundant2G3Ginterworkingexperience82.6 Poster6:UTRANwithhighperformance8第三节演示业务介绍83.1 Videoondemand(VOD)83.2 VideoPhone(VP)83.3 UMTSVideoconferenceinterworkingwithNGN(VC)83.4 MediaStreamingService83.5 Web-surfingviaBluetoothPDAcombinedwithUMTShandset83.6 CMB(CellMultimediaBroadcast)alsocalledsimplifiedMBMS83.7 Uplink384kbpsServices8第四节展台设备介绍84.1 UTRANforBetterCoverageandHigherPerformance84.2 RANequipmentsintroduction94.3 AdvancedCSCoreNetwork104.4 CNCSequipmentsintroduction114.5 VersatilePSCoreNetwork114.6 CNPSequipmentsintroduction114.7 ExperiencedRadioNetworkPlanning12第二章CDMA2000讲解词13第一节展板介绍131.1 GlobalApplicationsofHuaweiCDMA2000131.2 End-to-endsolutionofHuaweiCDMA2000141.3 HuaweiSoftSwitchtechnology151.4 No.1supplierofCDMA450worldwide16第二节展台设备介绍162.1 HuaweisoftswitchofCDMA2000162.2 HuaweiHLR172.3 HuaweiPTT-iPAT9830172.4 HuaweiPDSN182.5 AdvancedCDMA2000BSS182.6 CDMA2000Handsets&Terminals19第三节演示业务介绍193.1 AbundantEV-DOhighspeeddataservice19第三章GSM/GPRS产品讲解词21第一节GSM/GPRS应用介绍21第二节展台设备介绍212.1 MSC/HLR212.2 GPRS/EDGE222.3 BSC(theequipmentis,tshownhere)24242.4 SerialsofBTSProducts第一章WCDMA第一节华为WCDMA概述1.1 HuaweiWCDMAintroductionHuaweihasbeeninvestingheavilyin3Gandcurrentlythereareover4000engineersengagedintheR&Dof3Gsystemwithglobal3GR&DinstitutesinShenzhen,ShanghaiandBeijingofChinaandSweden,IndiaandtheUnitedStates.HuaweihasalreadysuccessfullydeployeditscommercialUMTStotalsolution.Infact,moreandmoreoperatorsarenowplacingtheir3GconfidenceinHuawei.Huaweiisoneofthefewvendorsthathaveachievedcommercialapplications(10commercialnetworksandover30trialnetworks).CommercialcontractsincludethosewithSundayinHongKong,EtisalatinUAE5EmtelinMauritius,TMinMalaysiaandTelfortintheNetherlands.HongKongisoneoftheworld'smostcompetitivemobilemarkets.Withhighperformance,matureproductandquickresponsetocustomer'srequirement,HuaweiwasselectedbySUNDAYfromfiveglobalequipmentvendors(othersareSiemens,Alcatel,NortelandZTE).Etisalat3oneoftheworld,stop500companies,providestelecommunicationservicestotheUnitedArabEmiratesandisoneoftheleadingserviceprovidersintheMiddleEastRegion.OnDec.24,2003,HuaweihelpedEtisalatlaunchUMTSservicesinUAE5enablingEtisalattobecomethefirstcompanyintheMiddleEastandtheArabWorldtointroduceUMTSnetwork.TelekomMaIaysia(TM)isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighpositioninthetelecommarketofAsiaPacific.InSeptemberof2004,afterstricttrialnetworktestandcompetitionamongEricsson,Nokia3Siemens3Alcatel3andHuawei,HuaweiwonthecommercialcontractfromTMtocovertheboomingareaofMalaysia.Inthiscommercialnetwork,HuaweiRANinter-workswithNokiaCN,andproveditsexcellentinteroperability.InDec.8,2004,Telfort,NetherlandsselectedHuaweiastheirpartneron3GandtakesHuaweiasthesoleUMTSsupplier.HuaweiwillhelpTelforttobuildanationwideandhigh-qualityUMTSnetworkinNetherlandswithacoverageofthewholecountryincludingallthemaincitieslikeAmsterdam,Rotterdam,Hague3etc.Huaweiwilldeliveraturnkeysolution,givingTelfortfullUMTScapabilities,interworkingwithitsexistingGSMandEDGEplatformsandreadinessforHSDPA.WithHuaweiinnovativedistributedUMTSsolutions,Telfortcanachieve30%OpexandCapexsaving.JustliketheCEOofTelfortsaid“Huawei'stechnologicalandinnovativeskillsarereallyimpressiveWeareconfidentthatHuaweiwillhelpustodevelopinnovativeandcosteffectivedatasolutionsforourcustomersandlookforwardtoaprosperousrelationshipwiththem."Herearesomekeypointsofthiscase:1. Huaweiwillprovideanend-to-endsolutionbasedonR4architectureforTelfort.2. Networkcovers99%populationoftheNetherlands3. ReplacetheexistingGSM/GPRScorenetworkwithaunified2G3Gcorenetwork4. DistributedCoverageSolutioncangreatlyreduceOPEXandCAPEX,with30%TCO(TotalCostofOwnership)Saving5. Huaweiwilldeliveraturnkeyproject1.2 ActivitiesinUMTSindustrya) DoingtrailsandtestswithVodafone,Telefonica3NTTDoCoMo,ChinaMobile,ChinaTelecom,ChinaNetCom;b) CompleteInter-OperabilityTest(IOT)withthemainstreamequipmentvendors:Ericsson,Nokia3Motorola3Nortel,Siemens-NEC3Alcatel;c) CompleteIOTforsingle/dual-modehandsets:Nokia6650,MotorolaA830,NECPeony,NECC606,Sony-EricssonZ1010,QualcommTM52006200,SANYO,LG;d) MajorfounderfortheCommonPublicRadioInterface,whichisaimingtodefineapubliclyavailablespecificationforthekeyinternalinterfaceofradiobasestations.e) Establishing3GopenLabforthedevelopmentandtesting