【研报】Semrush：2024AI企业内容营销报告-148页.docx

hinkTransformingSma1.1.BusinessContentMarketingThe2024ReportOSEMRUSHImagine,forasecond,beingab1.etocompeteona1.eve1.p1.ayingfie1.dwithsomeofthebiggestbrandsinyourindustry.Featuringexpertandinf1.uencercommentaryp1.usaninteractiveA1.Assistantbui1.tdirect1.yintoourreport.Thecha1.1.engesofgeneratingorganictrafticand1.eadswithcontentjustme1.tingawayasyourwebsitec1.imbsuptherankingsandintotheviewofyourcustomers.Bigbrands,mu1.tinationa1.corporations,andhouseho1.dnameshavea1.wayshadtheresourcestogobigontheircontentmarketingcampaigns.ButArtificia1.Inte1.1.igence(AI)isnowpowerfu1.enoughtohe1.psma1.1.erbusinessesrampuptheirSEO,bui1.dbettercontentstrategies,anddrivebiggerresu1.ts.Inthisdefinitivesma1.1.businessreportonA1.andcontentmarketingin20245youwi1.1.:I1.earnhowtogroworganictraffic,rankhigher,andimproveyourROIwithA1.techno1.ogy2Seehow2,600+SMBsareusingA1.forcontentmarketing3Exp1.orerevea1.ingindustrybenchmarksandsuccessfu1.practicesfromear1.yadopters4Findoutwhatconsumersactua1.1.ythinkabouthuman-writtenvs.A1.-generatedcopy5DiscoverthetoptrendsinA1.contentmarketingfor2024accordingtoindustryexperts6GetaccesstothetopA1.promptsforcontentwritingandSEOBusinessesaremakingthefo1.1.owingtypesofcontentwithA1.B1.ogposts58%Socia1.mediaposts55%Shortartic1.es49%ShortvideosC31%EmaiVNewsIetters29%Images28%Productdescriptions25%1.andingpages20%Ads18%1.ongvideos18%Creativewriting(e.g.,stories)16%Ebooksi14%Casestudies9%Whitepapers.7%Audio7%Quizzes,7%Other1%Next,it'sa1.sointerestingtoseehowmarketersareusingthesetoo1.sa1.ongsideothersintheirmarketingtechstack.Howbusinessesintegratedifterenttoo1.swhenusingA1.forcontentIa1.souseana1.yticst1.swy(eg.Goog1.eAna1.ytics)Ia1.sousespecia1.izedSEOtoo1.s(e.g.tSemrush)Ia1.sousespecia1.izedsocia1.mediatoo1.s36%Ia1.souseotherspecia1.ized(nonAI)2q%contentmarketingtoo1.soIdon'tuseothertoo1.sI)13%Wea1.sowantedtoseehowmarketersimp1.ementedqua1.itycontro1.Here'showtheyreviewntent:Howrespondentscheckthequa1.ityofA1.-generatedcontent73%48%24%23%Idon'tusua1.1.ydomanyrevisionsofA1.-generatedcontent7%OtherTheResu1.tsofUsingA1.forContent1.et'sstartwithperceptionsofcontentqua1.ity.IfstimetoseehowA1.contentandSEOmarketersperformed.Wethenaskedifourrespondentshadbeenab1.etorankonsearchenginesandgenerateorganictrafticwithA1.content.76%sawtheirA1.-generatedcontentrankat1.eastonce.58%ofa1.1.respondentsa1.soc1.aimedithappenedat1.eastafewtimes.WhetherA1.contentisrankinginsearchYes,afewtimesYes,a1.otYes,at1.eastonceIhaven'ttriedit/Idon'ttrackrankings3%10%22%18%No,whi1.emyothercontentranksNo,butmyothercontentdoesn'trankeitherIeportNext,68%ofbusinessesreportanincreasedreturnoninvestment(ROI)incontentmarketingandSEOthankstousingA1.SEOandcontentmarketingROIforA1.contentYes,IseeamoderateROIincreaseYes,IseeasignificantROIincreasecomparedtowhenWedon'tuseA1.too1.sIthinkmycontentmarketingROIstayedmoreor1.essthesamemnotsureIthinkmycontentmarketingROIdecreasedHere'swhat'sunfo1.ding:i1Aswestepinto2024,thecontentmarketing1.andscapeisundergoingatransformativeshift.Gonearethedaysofgenericcontentaimedatdrivingtraftic.!f1.1.Thekeyfocus?Speaktoone,nottoeveryone.First1.y,whi1.ehigh-qua1.itycontentisgreat,itsimpactisdi1.utedifitdoesn'tcatertoaspecificniche.Broad-spectrumcontentstrategiesareseeingdiminishingreturns,evidentinthedecreasingconversionrates,despiteheftyinvestment.Second1.y,thesuccessoftargetedadcampaignshasthrownthespot1.ightontheimportanceoffocusedmessagingincontentmarketing.Theinternet'scacophonydemandsthatcontentspeaksdirect1.ytoanindividua1.'sneeds,goa1.s,andcha1.1.enges.HumansGoHeadtoHeadAgainstA1.WritersCanA1.copytru1.yresonatewithourcustomers?Wetriedafunexperiment,pittinghumansagainstmachinestoseewhowou1.dcomeoutontopwhenitcametowritingcopy.1.et'sseewhatwefoundout.OpentheA1.ChatWhoDidWeSurvey?Wehadaveryevendistributionofrespondentsidentifyingasma1.esandfema1.es(50.2%versus49.5%respective1.y).theHeadtoHead?38%oftherespondentswereintheagegroupof25-44,12%18-24,18%-45-54,and32%55ando1.der.ThtaskWriteashortsocia1.mediaadtopromoteafami1.y-friend1.yresortinSpain.Humanresu1.tSave15%onfami1.y-friend1.y1.uxuryAre1.axingfami1.yvacation?ItISpossib1.e.ExperienceB1.ue1.agoon'snewrestaurants,poo1.s,andmore.Booknowfor15%oft.Bookmytrip!A1.resu1.tB1.ue1.agoonResort:YourFami1.yParadiseinSpain!Enjoytheu1.timatevacationwithfami1.y-friend1.yactivities,brand-newamenities,andaserenebeachsideexperience.Nowotteringaspecia1.15%discountfora1.imitedtime!C1.icktoBookYourDreamGetawayToday!ThtaskWriteab1.ogpostparagraphaboutwhyindoorcatsneedaspecia1.diet.A1.resu1.tWhyDoIndoorCatsNeedaSpecia1.Diet?Indoorcatsrequireaspecia1.diettoensurethe