人民大2024战略管理（第13版）案例教师手册 david_sm13e_cn_06.docx

Wal-MartStores,Inc.-2009CaseNotesPreparedby:Dr.MernoushBantonCaseAuthors:AmitJ.ShahandMichael1.MonahanatA. CaSeAbStraCtWal-MartStores,Inc.()isacomprehensivestrategicmanagementcasethatincludesthecompany'sfiscalyear-endJanuary31,2009financialstatements,competitorinformationandmore.Thecasetimesettingistheyear2009.Sufficientinternalandexternaldataareprovidedtoenablestudentstoevaluatecurrentstrategiesandrecommendathree-yearstrategicplanforthecompany.HeadquarteredinNewport,Arkansas,Wal-MartStores,Inc.istradedontheNewYorkStockExchangeundertickersymbolWMT.B. ViSiOnStatement2wosed)Providingqualityproductsateverydaylowprices.C. MiSSiOnStatement(Proposed)Customersareourfirstresponsibility(1),Weareinspiredbyprovidingourcustomersthebestvalueproductsandserviceswithguaranteedsatisfactionworldwide(2l3,4).Westriveatcreatingafriendlyandflexibleworkenvironmentforourassociates(9)andassuch,beabletodeliverhighreturntoorstakeholders(5),yearafteryear.Asaglobalcompany,wecontinuetobesiallyresponsibletoourenvironment(8)andtoprovideequalopportunityforallindividuals(7).Wewillcontinuetoofferthehighestqualityproductsatthelowestprice(6)tostrivetobethebestintheretailindustry.1. Customer2. Productsorservices3. Markets4. Technology5. Concernforsurvival,profitability,growth6. Philosophy7. Self-concept8. Concernforpublicimage9. ConcernforemployeesD.ExternalAuditCPM-CompetitiveProfileMatrixWa-MartTargetCostcoCriticalSuccessFactorsWeightRatingV/eightedScoreWeightedRatingScoreRatingWeightedScoreAdvertisingo.o40.4030.302020Service/ProductQuality0.0930.2740.3620.18Pr*c0.1040.4020.2030.30Management0.0330.0920.0610.03FinancialPosition0.0940.3620.1830.27Customer1.oyaltyo.o40.4020.2030.30Product1.ines0.1040.4030.3020.20MarketShare0.0640.2430.1820.12CustomerService0.0920.1830.2740.36Technologyo.o40.4030.302020Employees0.0520.1020.1030.15GlobalExpansion0.0940.3610.0920.18Total1.003.602.542.49Opportunities1. Asianmarketshasbeenuntappedbymassretailers2. NottoomanymassretailersinEuropeanmarkets3. Demandforbuyinginbulkandsavemoneyishigh4. Competitorshavenottappedintomanyavailablemarketsoverseas5. ExpectedIncreaseinretailsalesamonglowpricedstores6. Manylargeretailershaveseveralstoresorclosedpermanently7. Highentrybarriersforampanytoopentoomanystoresquickly8. Duetoweakeconomyandjobcutbacksandlay-offs,manyconsumersareswitchingtosubstituteproductssuchasprivatelabelproductsThreats1. TensempetitionbeveenretailersbyofferingIOWeverydayprices2. Weakeconomicconditionscausingmanytocutbackonlargeitemproducts3. Unemploymentisincreasingcausingcutbackinbuyingbrand-nameproducts4. Increaseinfuelcostcouldimpactthepurchasingpoweroftheconsumers5. Increaseinfuelcostcouldcausesupplierstoraisetheirprices6. ConsumerconfidenceislowerduetodeclineinU.S.economy7. CostcohasgainingmarketsharebyhavinghighersalesagainstSam'sClubbyapproximately$30billionExternalFactorEvaluation(EFE)MatrixKeyExternalFactorsWeightRatingWeightedScoreOpportunities1.Asianmarketshasbeenuntappedbymassretailers0.0540.22.NottmanymassretailersinEuropeanmarkets0.0440.163.Demandforbuyinginbulkandsavemoneyishigh0.0830.244.Competitorshavenottappedintomanyavailablemarketsoverseas0.0720.145.ExpectedIncreaseinretailsalesamonglowpricedstores0.0830.246.Manylargeretailershaveseveralstoresorclosedpermanently0.0920.187.Highentrybarriersforacompanytoopentoomanystoresquickly0.0440.168.Duetoweakeconomyandjobcutbacksandlay-offs,manyconsumersareswitchingtosubstituteproductssuchasprivatelabelproducts0.0740.28Threats1.Tensecompetitionbetweenretailersbyofferingloweverydayprices0.0830.242.Weakeconomicndrtio<scausingmanytocutbackonlargeitemproducts0.0740.283.Unemploymentisincreasingcausingcutbackinbuyingbrand-nameproducts0.0640.244.Increaseinfuelcostuldimpactthepurchasingpoweroftheconsumers0.0830.245.Increaseinfuelcostuldcausesupplierstoraisetheirprices0.0630.186.ConsumerconfidenceislowerduetodeclineinU.S.economy0.0530.157.CostcohasgainingmarketsharebyhavinghighersalesagainstSam'sClubbyapproximately$30billion0.0420.088.TargetforfalseorboguslawsuitsrelatedtoIaborandgeneralliabilitylawsuits0.0420.08POSitiOninClMaPNumberofSXXC6(High)Wal-MartNarrowPriceComp«tKeCostTargetVPnceCompetitiveNumberofStores(1.ow)E. IntemalAUditStrengths1. Wal-Marthasawellmixedbalanceofproducts(consumable,perishableanddurablegoodssuchaselectronics)2. Theinternationalsegmentgrewby10%3. OneofthelargescorporationsintheU.S.,causingtohaveaneconomyofscale4. Currentlyhasaround3,615storesintheinternationalmarket5. Wal-Martleadstheindustryininformationt